First of all, thank you for your interest!
My name is Mikko Piippo, and I am partner of Hopkins Inc., in Helsinkii.
I started this blog as my first professional blog in 2010 when I earned my living as freelance copywriter and SEO consultant. Because of this, most of the blog posts here are about digital marketing, not about analytics.
If you are more interested in analytics, you should have a look at my other blog I started in 2016. It is dedicated to Google Analytics and related topics.